There has been discussion about what is selling versus what is marketing for many years.

We can start by taking a quick look at the definitions…….

Marketing

The commercial processes involved in promoting and selling and distributing a product or service

Selling

The exchange of goods for an agreed sum of money

If you accept these definitions selling is part of marketing. Over the years, I have met several people who were selling products and described their business as marketing. It seemed as though they wanted to disguise the real business.

As time went by, it became obvious that the description they offered was accurate.

How does this apply to your business?

Well, you have a product (or service) that you would like to exchange for money. That is pretty basic. Selling in its purest form.

Getting your product in front of potential customers, that is marketing. You market, so that you can sell….

Does that make sense to you? I would certainly hope so.

I know…..you can’t sell.  You can’t sell five dollar bills for a buck a piece.

Then……..find another business…..in fact get a job. It all comes down to selling….and spins off of marketing……

Passive Selling

Really……..although, on the bright side, there is such a thing as passive selling.

You find a place where a large number of people pass by during a given time frame. Display your products and then wait for someone to pass by and buy what you have to show.

Like a flea market, busy street corner……..or a store…….

You could also use a website, where the potential exist for millions of people to stop in, examine your products and hopefully buy some of what you have to offer.

Now Marketing

OK…we have solved your selling problem, now let’s figure out how to get all those people to see your products.

That would be marketing. Actually a little more complicated than that sounds. It covers a broad array of subjects. I can’t really cover the whole process in a blog post but I can touch some of the basics.

Marketing includes the appearance of your product, the name of your product and the advertizing of your product. Just to point out a few segments.

The product must “look” good, must be attractive to your prospects. The name must also be attractive and accurate.

Try to but yourself in your prospects shoes and view your offering from their perspective. Would you be interested in it? Does it fill the prospects need?

Who would buy something named “Glop”? Then consider, there is a product named “Gunk®” that has been around for years and sells well. Go figure…..

The advertizing part can be very involved and expensive….or not. Again depending on your choices. Television ads and commercial production can be costly, while free classified ads on the net are…well, free…

With practice, you can write your own copy for your advertizing and promotion. It does take some skill but you can learn.

Here is where your motivation and drive come into play. You can study and learn the methods available to promote your business both on line and off line. That will be up to you.

Or you can pay someone to do it for you. Again, that can get pricy…..

That is just a taste of marketing…a small taste…….

Probably the most important part is determining that salability of your product. Do people actually want to buy what you have to sell? If that answer is no……move on.

I hope, once again, that this post can help you a little. Building and operating a business can be rewarding and frustrating at the same time.

Remember, take the time to do your research and spend some time learning….It will pay off in the long run and the short run………

Best to you

Jim Gillum