Just read a post from a well known internet marketer. Been reading his stuff for years. The main point of his post dealt with a problem that is common, not only to internet marketers but, to many other folks trying to run a direct consumer contact business.

Stay on track…..Don’t fall “victim” to every new wiz-bang new thing that comes down the pike…..

Sometime is is hard to tell which method of traffic generation or sales copy or whatever really works or not, if you switch every time the latest greatest pops into your in-box you will never find it.

There is no doubt that some of the new ideas are worth investigating. Web 2.0 seems to have changed a lot of approaches to driving traffic and attracting potential customers. Some of the old methods from way back, you know like 5 or 6 years ago still work very well. In fact, I believe that some may even work better, less competition. LOL

The point is this. Research the methods, with out spending a fortune, don’t just take the word of someone who shows you pictures of new cars and big houses. Check the forums to see if anyone else will admit, honestly, what their results have been.

Start thinking like a business person. What do I get back for what I spend? More work or less work. Consider the time ratios involved. Compare the expense to the time you sit on the sofa and watch TV. That pays nothing.

YOU decide which method that you will work on to make it work. And stick to it for a while. Nothing happens overnight.

If you are in the IM business for the long run, look at the long run.  Develop your plan to last over time. A plan that will be generating income next year and the year after that and so on.

Learn the business. Study the business. Set reasonable expectations. Realize that the person that gets rich overnight is the exception and not the rule.

Above all, realize that the magic bullet is not for sale on the internet The magic bullet is your mind, use it.